OUR SERVICES
digital marketing
Our commitment to digital strategy and marketing allow our partners to connect with the right audiences, with the right content, in the right place and at the right time. We craft content and rank organically for search terms with volume that always relates to our content. We can also build a resource center which will build a community around the cultural, educational and entertaining content we generate that in turn creates visibility for your tent pole content.
social media marketing
Social, for better or worse, is the ultimate equalizer for digital marketing. No matter the success of other marketing channels, the eyes and ears of your audience are on social media, and they’re out there for anyone to take.
While it may seem difficult to cut through the noise of competitors vying for attention, we think we have it figured out. More than trend-chasing, our social media team leverages a range of tactics to create likeable, shareable, actionable social strategies for our clients.
Our pinpoint-accurate, geo-targeted social campaigns can target users within a ten mile radius allowing us to test in specific target markets. We avoid wasting cash in markets where conversions are low and cost per acquisition is high.
mobile apps
Creating an app or refreshing a legacy product? Our team of mobile app developers, designers and marketers will get your mobile application built and in the hands of people that need it.
At the populace group, we deal in getting transformative ideas off the ground. Our expert team of full-stack thinkers, designers, and developers are ready to take your product from concept to launch to everything beyond. Whether it’s product strategy, technical delivery, or the whole gamut: We’re here to take the mental load off of managing your app’s lifecycle, on time and on budget.
Events & activaion
We like to create cultural moments. Helping our partners strengthen their consumer relationships through conversation is our goal. We produce compelling influencer-based content and experiences that give brands the ability to connect with their audiences on a more visceral level.
Our keen insight and knowledge of the geographic markets also allow us to acquire the permits needed to always curate a customizable experience no matter what the ask.
Permitting – Venue Acquisition – Lease Negotiation – Décor & Lighting – Site & Event Management – Event Planning & Execution – Live Performance – Store Design & Renovations – Trade Show Design & Installation
COVID-19
Take your activation online! We can host streaming events on your website or on any of the major social media platforms. Our activation team works in tandem with our digital marketing team to promote content that teases an upcoming live event. Not only are these events cost effective, they also offer the opportunity for brand-to-consumer interactivity with your audience. All that data functions to better help us remark and retarget later.
video, animation, 360 & VR
Creating original content for your streaming service is only half of the battle. Audience attention is hard-won these days. It takes unique, creative promos to really win audiences over.
At the populace group we specialize in ideation and actualization of amazing promos. Whether you need a soup-to-nuts team or just a team of production mercenaries to get the job done, we’ve got your back. Our robust staff of seasoned production professionals (as well as an expansive, diverse roster of preferred freelance talent) are all the muscle you’ll ever need to create amazing spots. From complex “oners” to frenetic montages; from extreme wides with a drone to the most extreme close-up you’ve ever seen with a probe lens, we’ve done it all.